Sean McCarron
 

Helping bridge gaps in the

Digital Space

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Build Brands, Launch Products, Grow Revenue

A sociologist-turned-marketer, Sean has spent the past decade at the intersection of technology and society, helping growth-phase companies understand their customers better, launch products more effectively, and navigate operational growing pains through research, education, collaboration, and leadership.

 

Want

to chat?

I enjoy working through problems and would be happy to talk shop.

Current Work

Specializing in B2B software-as-a-service (SaaS) and data products in enterprise and SMB markets, I have helped quickly growing organizations raise multi-series financing, expand to new markets, strike strategic partnerships, and secure acquisition.

As a hands-on leader, I have built successful new teams and programs in: product marketing, growth marketing, brand marketing, account-based marketing and sales (ABM / ABX), product-led growth (PLG), demand generation, sales enablement and development, market research, product development and launch, and go-to-market (GTM) strategy & management.

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Past Lives

I've been fortunate enough to work in a variety of capacities for a variety of institutions. The common thread has been a passion for helping people organize their thinking, strategies, projects, and teams. I gain satisfaction enabling others to see things in new ways and succeed where they struggled.

 
 
 
 
 
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vice president of marketing

LeaseLock financial technology is powering the future of asset optimization for rental real estate. We help property owners and operators turn unpredictable loss into dependable income, reducing risk, recapturing revenue, and driving portfolio performance.

 

vice president of marketing

Zest AI makes the power of machine learning safe to use in credit underwriting. Lenders using Zest make better decisions and better loans -- increasing revenue, reducing risk, and automating compliance.

 

director of product marketing & corporate strategy

VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.

 

product marketing manager

ICE Mortgage Technology solutions enable lenders to originate more loans, lower origination costs, and reduce the time to close, all while ensuring the highest levels of compliance, quality, and efficiency. ICE acquired Velocify and offers its lead management software in the ICE product portfolio.

 

product marketing manager

Zefr is the leading data and technology company that enables responsible marketing for brands, agencies and platforms. The company leverages a patented AI and machine learning engine, called Cognition AI, to offer brands and agencies more accurate and transparent activation and measurement solutions on scaled video platforms.

 
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Doctoral researcher

In this capacity, I had the opportunity to design, execute, and present research investigating emerging forms of cultural and economic organization. In addition, I taught collegiate courses on science, technology, & society; civic participation; and research methods. My research during this time supported multiple projects that secured competitive funding, peer-reviewed publication, and national industry presentations.

 
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junior consultant

In this capacity, I had the opportunity to work with a major enterprise technology company to identify how its customers were using a flagship product and organized that market feedback to inform the company's sales and product teams.

 

Past Partners

“Sean is a creative and prolific product marketer. Leveraging his intellectual gifts, he quickly rose to a leadership role launching multiple celebrated initiatives.”
— Krista Thomas, former SVP Marketing at VIdeoamp
“Sean is a rare talent—just the right mix of marketer and researcher. He excels at bringing stakeholders together and driving consensus. Plus, he’s a lot of fun to work with!”
— Jennifer Stevenson, former Head of Product Marketing at Velocify
“Sean is a dynamo. His superpower is the ability to envision the future and being able to build and execute the steps today to get closer and closer each cycle.”
— Tom Galido, former Head of Data & Insights at Zefr


 

people make the difference

The best part of tackling new challenges is meeting new people. I'm grateful to have worked with some pretty bright minds and some pretty incredible talent.

 


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